News Release
 January 21, 2011
CONTACT: Katie McKenna

Customers can share in more than $9 million in prizes and money saving offers

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, will, for the second year, invite customers to play the Monopoly Collect and Win game based on world-famous Hasbro board game, MONOPOLY starting Sunday, January 23.

Tops’ Monopoly Collect and Win game allows customers to play every time they checkout at a Tops Markets location. Prizes and money saving offers totaling $9 million are up for grabs with top prizes including a $250,000 cash payout, a $200,000 mortgage payoff, a vehicle of choice valued at $30,000, and a room makeover valued at $15,000. Other great prizes include a dream vacation valued at $7,500, $100 per week in free groceries for a year, a $2,500 wardrobe makeover, and a LCD-HD TV valued at $1,500. The game runs through April 16th or while game tickets last.

“Customers really enjoyed playing Tops’ Monopoly Collect and Win Game,” said Diane Colgan, Tops’ vice president of sales development and marketing. “Last year, we gave away incredible prizes to our shoppers, including the grand prize of a $200,000 mortgage payoff. This year, the game is even more exciting with bigger and better prizes.”

Customers can play the Monopoly Collect and Win game by obtaining a free game board at any Tops Markets location, and upon checkout one game ticket is given automatically. Inside the game tickets are coupons, instant win prizes and board-markers. As customers collect board-markers, they are placed on 19 individual spaces on the MONOPOLY prize board. A prize is awarded once a section is completed on any one of 19 individual sections. Customers have the opportunity to earn bonus game tickets by purchasing specially marked products with their BonusCard or throughout Tops Markets locations.

Tops is utilizing new mobile technology and making information available to customers though Quick Response Codes (QR codes) located on signage throughout each Tops store. Customers simply scan the code with their Smart Phone and will be instantly directed to the most current list of game winners. This list of winner information will also be available to customers Tops Markets website,

“We’re always looking for ways to incorporate the newest technology in our stores,” added Colgan. “With new winners being announced daily, QR codes allow our customers and associates to quickly and easily gain more information about Monopoly winners.”

Additionally, the use of social media will allow customers to follow along online. Outlets such as Facebook (screen name Tops Monopoly), Twitter (@TopsMonopoly), YouTube (TopsMonopoly10), and the photo-sharing site Flickr (Tops Monopoly), will be used to update customers on exciting events, and showcase customer winners.

Some of the participating vendor partners in the Tops’ Monopoly customer collect and win game include Pepsi, Kraft, Jennie- O, Sorrento, Proctor & Gamble, and Unilever.

Charles B. Darrow created MONOPOLY in 1934 during the height of the Great Depression. In its first year, 1935, the game was the best-selling game in America. Since then, over 200 million MONOPOLY games have been sold worldwide.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 132 full-service supermarkets – 127 company-owned and five franchise locations. With more than 13,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at


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