News Release
FOR IMMEDIATE RELEASE:
DATE:
 February 4, 2011
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS AND SMITHFIELD TO BRING PAULA DEEN LIVE! FOOD NETWORK CELEBRITY CHEF TO BUFFALO
Tops Shoppers can enter for a chance to win a “meet and greet,” book signing and VIP level tickets

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, the leading full-service grocery retailer in upstate New York and northern Pennsylvania and its long-standing partner, Smithfield, are proud to bring Paula Deen Live! to Buffalo, NY on April 20, 2011. Paula Deen will host a two-hour interactive cooking show, live on-stage at Shea’s Performing Arts Center.

From February 6 through March 5, Tops shoppers can register their BonusCards at www.topsmarkets.com, and every time they check out at any Tops store they’re automatically entered for a chance to win a Paula Deen Live! VIP package, including a meet-and-greet with Paula Deen, an autographed cookbook and two tickets to see Paula Deen Live! on April 20, 2011. Each time Tops shoppers purchase any Smithfield product using their registered Tops BonusCard, they are automatically given 10 extra chances to win.

“We’re very excited to be part of the team that’s bringing Paula Deen to Buffalo,” said Frank Curci, Tops’ president and CEO. “I’d like to thank our partners at Smithfield for presenting this opportunity to Tops, and for helping us offer Tops shoppers the unique opportunity to meet Paula personally.”

The two-hour show will be Paula Deen’s first appearance in Buffalo and is part of the successful restaurateur, best-selling cookbook author, Food Network superstar, and multi-media personality’s new touring production. She is known for being warm, engaging, charming and full of sage advice, tart observations, sweet recollections and spicy humor. And yes, she cooks, too.

Deen will be joined on-stage by her husband Michael Groover as they interact with audience members, answer questions, and entertain while preparing Deen’s famous southern, country cuisine.

“We’re so happy to partner with Tops for this event and with our spokesperson, Paula Deen,” said Dennis Pittman, Smithfield’s Director of Corporate Communications. “The show is sure to bring a little Southern flare to blustery Buffalo.”

Tickets will go on sale to the general public beginning on February 11. Available prices are $44.75 for reserved seating and $100.00 for VIP tickets that include an opportunity to meet Paula Deen before the show. Tickets may be purchased at Shea’s Box Office, 650 Main Street (Mon-Fri 10-5, Sat 10-2), and participating Ticketmaster outlets, including Macy’s stores, by phone at 800-745-3000 or online at www.ticketmaster.com.

About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 132 full-service supermarkets – 127 company-owned and five franchise locations. With more than 13,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

About Smithfield Smithfield, a name familiar to millions of Americans, is committed to environmental leadership, community involvement, employee safety, animal welfare and high-quality food. With sales of $12 billion, Smithfield Foods is the leading processor and marketer of fresh pork and packaged meats in the United States, as well as the largest producer of hogs. For more information, visit www.smithfieldfoods.com and www.facebook.com/CookingwithSmithfield.

 

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