News Release
FOR IMMEDIATE RELEASE:
DATE:
 May 6, 2011
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS FRIENDLY MARKETS BEGINS ANNUAL CAMPAIGN TO BENEFIT JUVENILE DIABETES RESEARCH FOUNDATION
WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, is continuing its sponsorship of the International Juvenile Diabetes Research Foundation by holding its annual paper sneaker sale at all Tops locations. The campaign began April 23 and runs until May 14. Customers can donate money to the foundation by purchasing paper sneakers for only $1.00 at any Tops Markets checkout. In addition to the paper sneakers, Tops store locations will host hot dog sales, golf outings, contests, tournaments and raffles, to raise funds toward the campaign.

“Our associates and customers are the force behind our effort to support JDRF,” said Frank Curci, Tops Markets president and CEO. “For more than two decades Tops has been a strong supporter of this impactful organization, and we’re hoping to have another record-breaking year for 2011.”

In 1993, a Tops Markets associate designed the famous paper JDRF sneaker, and in the past 12 years of its sale, over $55 million has been raised. Tops’ 18-year corporate contribution to the JDRF campaign totals more than $6.8 million. Tops Markets has also been recognized as a “Top 15” donor to the International Juvenile Diabetes Research Foundation.

JDRF is a leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder of and advocate for type 1 diabetes research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 134 full-service supermarkets – 129 company-owned and five franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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