The opportunity for charities to participate is part of Tops’ Great American Car-A-Day Giveaway, a promotion, exclusive to Tops Markets that is running from Memorial Day to the 4th of July and will give away 36 cars in 36 days. This is the first online campaign of its kind by a grocery retailer in Tops’ operating areas.

The Great American Charity Car Giveaway enables online users to choose from their favorite local charities where Tops stores are located and vote for them to win a new vehicle valued at $20,000. To be eligible for the program, charities have to be a registered 501(c) (3) non profit organization, operate within Tops Markets operations areas, and meet other eligibility requirements as described the program's rules.

“As a neighborhood grocer, giving back to our local communities is an extremely important part of our business,” said Frank Curci, Tops’ president and CEO. “Giving individuals a voice in deciding where the prize will ultimately go is an exciting concept for us. We’re eager to award the donation, especially during this time when charitable organizations needing a new transportation vehicle may not have the necessary funds to purchase one.”

From May 24 to June 14, charities will be encouraged to complete nomination forms to officially enter their organization in the Tops Great American Charity Car Giveaway. From June 21 to July 7, users can register and vote once a day for their favorite charity through the Tops website (www.topsmarkets.com) or through the Tops facebook page (www.facebook.com/topsfriendlymarkets). The top 10 charities receiving the most votes will be selected to move to the final round of voting. From July 13 to July 26, users can then vote for one of the top 10 charities once per day through the Tops website or facebook page. The votes will be tallied and a winner of a brand new vehicle will be announced.

The Great American Charity Car Giveaway campaign will be introduced exclusively on Tops Markets’ website and newly developed facebook page. Tops re-launched its company website in early 2011 and launched its Tops Friendly Markets facebook page in early April.

“We are offering an innovative way to engage the members of our online community,” said Terry Kushner, Tops’ director of consumer insights and interactive/web marketing. “The fast-paced nature of social and interactive media will allow us to spread the contest information quickly and create a ‘buzz’ to ultimately garner support for the charities involved.”

The Tops All American Car-A-Day Sweepstakes will run from Memorial Day through the 4th of July (5/30 – 7/4.) Every time a customer shops at Tops Markets using their BonusCard, they are automatically entered into that day’s drawing for a chance to win a brand new car valued at $20,000. There will be one drawing each day and one winner will be selected for each daily drawing from all eligible entries in a random drawing held by Tops on or about two days after the applicable daily drawing period.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 134 full-service supermarkets – 129 company-owned and five franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

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