News Release
 July 21, 2011
CONTACT: Katie McKenna

Charlene Saweikis named one of 36 brand new vehicle recipients from Tops Markets

WILLIAMSVILLE, NY – Tops Friendly Markets, the leading full-service grocery retailer in upstate New York and northern Pennsylvania, is proud to announce that Charlene Saweikis of Fairport, NY is a winner in Tops’ “Great American Car-A-Day Giveaway.” Tops honored Saweikis with a formal presentation on Thurday, July 21 at the Fairport Tops location on Pittsford/ Palmyra Road.

Saweikis is the winner of a brand new vehicle valued at $20,000 as part of the giveaway running from Memorial Day through July 4 (5/30 – 7/4.) Every time a customer shopped at a Tops Markets during that period of time using their BonusCard, they were automatically entered into that day’s drawing for a chance to win a brand new car. Saweikis is Tops' 32nd Great American Car-A-Day winner and made her winning purchase at the Pittsford/ Palmyra Road Tops location on June 30.

“We are thrilled to present 36 Tops shoppers with brand new vehicles over the course of this exciting promotion,” said Frank Curci, Tops president and CEO. “At Tops, we strive to create innovative ways to provide our customers with exciting shopping experiences like the ‘Great American Car-A-Day Giveaway,’ while delivering exceptional value every day.”

The “Great American Car-A-Day Giveaway” was the first of its kind for a grocer in the area and allowed customers to enter to win daily every time they checked-out at a Tops Markets location. One drawing was held each day and one winner was selected for each daily drawing from all eligible entries in a random drawing held by Tops on or about two days after the applicable daily drawing period.

Customers who purchased specially marked “bonus” Fresh Express, Pepsi, Arm and Hammer, Coca Cola, Lay’s, Pantene, Gillette, Jennie-O, Top Care and Tops private label products received one additional entry for each “bonus” item, subject to a daily maximum of no more than eighteen bonus store entries per day. Official entry rules and information can be found at

As part of the “Great American Car-A-Day Giveaway,” on May 24 Tops launched the “Great American Charity Car Giveaway,” a campaign that will allow online users to vote for their favorite not-for-profit organization to win a new vehicle valued at $20,000.

From May 24 to June 14, charities were encouraged to complete nomination forms to officially enter their organization in the Tops “Great American Charity Car Giveaway.” From June 21 to July 7, users can register and vote once a day for their favorite charity through the Tops website ( or through the Tops facebook page ( The top 10 charities receiving the most votes will be selected to move to the final round of voting. From July 13 to July 26, users can then vote for one of the top 10 charities once per day through the Tops website or facebook page. The votes will be tallied and a winner of a brand new vehicle will be announced.

The “Great American Charity Car Giveaway” campaign is exclusive to Tops Markets’ website and newly developed facebook page. Tops re-launched its company website in early 2011 and launched its Tops Friendly Markets facebook page in early April.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 134 full-service supermarkets – 129 company-owned and five franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at


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