News Release
FOR IMMEDIATE RELEASE:
DATE:
 February 24, 2012
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS TO OFFER FIRST SYRACUSE UNIVERSITY COMIC BOOK HIGHLIGHTING MONUMENTS IN BASKETBALL
The Adventures of Orangeman and Orangewoman showcase triumphs made by former athletes

WILLIAMSVILLE, N.Y. –Tops Friendly Markets, the official supermarket of Syracuse Athletics, will offer the first 500 exclusive copies of Syracuse University’s first ever comic book, The Adventures of Orangeman and Orangewoman. The comic book features moments in Syracuse Athletics men’s basketball history as told by the adventures of superheroes “Orangeman” and “Orangewoman” with Syracuse University iconic mascot, Otto the Orange.

While supplies last, the following central New York Tops locations will each offer 100 copies of the exclusive comic book for $5.00 per issue, with net proceeds benefiting the Jim and Juli Boeheim foundation. Customers who purchase one of the first 500 copies available at Tops Markets are automatically entered to win a Yosemite Expedition backyard playground set or a Pro™ 646 adjustable basketball hoop and system.

Sunday, February 26: 3 p.m. – 4 p.m. Tops Markets, 5351 N. Burdick St., Fayetteville, NY 13066

Sunday, February 26: 5 p.m. – 6 p.m. Tops Markets, 620 Nottingham Rd., Syracuse, NY 13224

Monday, February 27: 5 p.m. – 6 p.m. Tops Markets, 3803 N. Brewerton Rd., N. Syracuse, NY 13212

Thursday, March 1: 5 p.m. – 6 p.m. Tops Markets, 2265 Downer St., Baldwinsville, NY 13027

Friday, March 2: 5 p.m. – 6 p.m. Tops Markets, 620 Nottingham Rd., Syracuse, NY 13224

“In an effort to raise funds for the Jim and Juli Boeheim foundation, we developed the idea of retelling the history of Syracuse University men’s basketball through a comic book,” said Mike Bristol, marketing manager for the Jim and Juli Boeheim Foundation. “The foundation provides much needed financial support to children in need in the central New York community, so we thought it would be a great idea for the children to see that they can overcome obstacles and become great just like our superheroes, Orange Man and Orange Woman.”

In partnership with Mike Raicht, New York Times best selling comic book author and Syracuse University Athletics Director, a storyline of Syracuse men’s basketball moments was created. Through the story, “Orangeman Orangewoman” are posed with obstacles, reminiscent of past Syracuse men’s basketball challenges and overcome them.

“As the official supermarket of Syracuse Athletics, we are excited to help the University retell some of its greatest basketball stories to the central New York community,” said Kathy Allen, Tops manager of community relations. “The Jim and Juli Boeheim Foundation provides support to a multitude of programs and we are proud to aid in the efforts of the foundation.”

The comic book also features messages from former Syracuse athletic men’s basketball legends including Carmelo Anthony, Derrick Coleman and Billy Owens and includes a page where children secure autographs from their favorite Syracuse athletes.

3,000 additional copies will be available for purchase at the Syracuse men’s basketball game vs. Louisville on Saturday, March 3 at the Carrier Dome. Future additions of “The Adventures of Orange Man and Orange Woman” will feature Syracuse athletic legends from various other sports. A second edition is expected to be released in late 2012 in conjunction with the Syracuse football season. Tops reserves the right to limit the quantities purchased.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 133 full-service supermarkets – 127 company-owned and six franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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