News Release
FOR IMMEDIATE RELEASE:
DATE:
 August 13, 2012
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS TO EXCLUSIVELY SELL LOCALLY-GROWN AMAIZE SWEET CORN
Caldwell, Idaho, August 13, 2012– Amaize Sweet Corn and Tops Friendly Markets today announced that Tops will exclusively sell Amaize Sweet Corn, for a limited time at all Tops locations. Amaize Sweet Corn is a fresh breed of white sweet corn and its distinctive taste and texture is the result of 20 years of ongoing research and breeding by Crookham Company, the leading breeder of sweet corn.

"Amaize takes us beyond what we thought a sweet corn could be,” commented George Crookham, president of Crookham Company and son of its founder. "It took five generations and a good deal of work with the natural breeding process, but we’ve discovered corn that offers uniquely delicious flavor, texture and bite. And more importantly, we are pleased to partner with local growers and retailers who are committed to delivering great quality.”

This summer, Amaize Sweet Corn is available exclusively at Tops Markets in the Buffalo, N.Y. region beginning Sunday, August 12 for approximately two weeks. The corn was grown in partnership with Eden Valley Growers, located in Eden, NY. Eden Valley Growers, a vegetable growing farm cooperative, handles over 45 specialty vegetable varieties and is the only grower of Amaize in New York State.

“We are thrilled to partner with and Eden Valley Growers and Amaize Sweet Corn to bring our customers this exciting, delicious new product,” said Jeff Culhane, Tops’ vice president of perishable operations. “We’re always looking for ways to provide our neighbors with the widest variety of fresh, homegrown produce and they will definitely enjoy this flavorful, new variety of sweet corn.”

About Crookham Company: Founded in 1911, the Crookham Company is the world’s leading breeder of sweet corn and popcorn, and also breeds yellow, white and Spanish onion varieties. Crookham’s nursery conducts thousands of trials annually on its family farms situated in and around the Snake River Valley in Idaho.

About Tops Markets: Tops Markets, LLC, is headquartered in Williamsville, NY and operates 133 full-service supermarkets – 127 company-owned and six franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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