News Release
 March 1, 2013
CONTACT: Katie McKenna

Tops to Offer Discounted Park Tickets, Exclusive Promotions, Concert “Family Zone” and More

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, announced today that the company has entered into sponsorship with Darien Lake and Live Nation at Darien Lake Performing Arts Center for the 2013 - 2015 Darien Lake Theme Park and Concert Series seasons.

“We are thrilled to work with Darien Lake and Live Nation, two extremely reputable and consumer-focused organizations.” said Frank Curci, Tops’ president and CEO. “We’re looking forward to providing customers with exciting opportunities as well as the convenience of purchasing park tickets right at their local Tops.”

As Darien Lake’s exclusive retail partner, Tops Markets will offer Season Passes to the park for $64.99 (which include free parking for the season), and Daily Admission tickets for $34.99, $10 off the $44.99 Main Gate Admission. Daily Admission tickets will be available beginning late March for purchase at any cash register, increasing the convenience for customers.

Tops will also sponsor “Ignite the Night,” Darien Lake’s new, million-dollar, laser light and fireworks show. An expansion of the popular Laser Blast Spectacular, “Ignite the Night” will wow audiences every evening during the summer.

“Our partnership with Tops is a great way to kick off what will be an amazing season at Darien Lake this year,” said Bob Montgomery, Darien Lake’s general manager. “We’re excited to offer our visitors the option of purchasing tickets at a great value before they arrive, and look forward to a long-standing relationship with an organization that’s as dedicated to Western New York as we are.”

In conjunction with Live Nation, operator of the Darien Lake Performing Arts Center, Tops will sponsor The 2013 Darien Lake Performing Arts Center Concert Series. As a benefit of this sponsorship, Tops BonusPlus card holders will have pre-sale access to Darien Lake Performing Arts Center concert tickets, and have access to the best seat locations before tickets go on sale to the public.

In addition, Darien Lake Performing Arts Center will introduce the Tops Family Zone at Darien Lake Performing Arts Center. This exclusive, family-oriented area will be located in the center of the lawn seating section, and will prohibit alcohol and tobacco use within its boundaries. Concert-goers can enjoy this family-friendly spot at every concert this season.

“Tops Markets is known as the premier supermarket in the region and I am pleased to have them as a Concert Series sponsor in our continued efforts to bring the greatest live entertainment to western New York,” said Live Nation regional president Jim Koplik. “We strive to provide the best concert experience to our guests and we know that no one values the consumer more than Tops. Combined, I believe we can really offer incredible opportunities to our customers.”

Throughout the year, Tops customers will also have numerous opportunities to win Darien Lake-themed prizes through in-store promotions and contests. When shoppers visit any Tops location from March 31 until April 27 and present their BonusPlus card when purchasing a Darien Lake Theme Park Season Pass, they are automatically entered to win a 2013 Darien Lake Ultimate Season Pass. The Darien Lake Ultimate Season Pass includes: two VIP tickets to every 2013 concert at the Darien Lake Performing Arts Center; VIP parking access for one vehicle for the entire 2013 season and two Darien Lake Theme Park Season Passes.

About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, N.Y. and operates 155 full-service supermarkets – 150 company-owned and five franchise locations under the Tops, Grand Union and Bryant's banners. With more than 15,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at

About Darien Lake Darien Lake’s vide variety of entertainment has made it Western New York’s most popular vacation destination since 1964. Located 45 minutes from Niagara Falls between Buffalo and Rochester, the park boasts more than 45 rides including six thrilling roller coasters, dozens of family rides, a 10-acre, million-gallon water park, a full slate of in-park entertainment, and a 20,000-seat performing arts center (operated by Live Nation) that hosts some of the hottest music artists. The park is open May through October, and welcomes overnight guests in a wide range of on-site accommodations including the 160-room Lodge On The Lake hotel, modern cabins, high-end “Glamping” sites, rental RVs, RV pull-through sites, and tent campsites. Season passes and daily admission tickets are available at all Tops Friendly Markets, at the Darien Lake ticket office, and online at

About Live Nation Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit


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