News Release
FOR IMMEDIATE RELEASE:
DATE:
 April 15, 2013
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
NEW SPECIALTY FOOD MARKET UNIQUE TO WNY OPENS WITH ORCHARD FRESH
First in the region, Orchard Fresh offers a fresh, upscale, gourmet-inspired food experience

WILLIAMSVILLE, N.Y. – Today, specialty food market Orchard Fresh celebrated the grand opening of its first location in western New York, located at 4050 North Buffalo Road in Orchard Park, NY. The store opened its doors on Sunday, April 14, marking the first specialty grocery store of its kind in the upstate New York area.

At nearly 30,000 square feet Orchard Fresh is a unique combination of specialty, upscale and gourmet foods with a focus on natural and organic, a strong emphasis on the health-conscious consumer, and food items sourced both locally and globally.

At the center of the store, guests will find the Orchard Fresh Kitchen and Delicatessen boasting an array of authentic gourmet prepared food selections. There will be fully-prepared meals, soups, made-to-order salads, sandwiches and wood-fire pizza, with healthy alternatives for special diets. Guests will be able to purchase premium Boar’s Head deli meats and more than 300 varieties of cheeses from local farms and from around the world including France, Belgium, Holland and the UK.

“We're confident that Western New Yorkers will enjoy the tastes, aromas, textures and sensations that can only be found at Orchard Fresh,” explains Kevin Donovan, director of Orchard Fresh. “Whether guests are looking for an indulgent culinary experience, or want to find foods that fit into a specific diet or lifestyle, Orchard Fresh will inspire the food lover in everyone.”

Donovan, a native of South Buffalo, returned to Western New York to oversee Orchard Fresh, bringing with him 17 years of specialty food experience and a true passion for food. Donovan has brought on a classically trained culinary team with more than 300 years of collective experience in order to provide the best possible in-store experience.

Orchard Fresh’s produce section includes organic fruits, vegetables and herbs from local growers. A coffee, tea and gelato bar will boast the finest roasted coffees, teas, and more than 10 varieties of gelato. In the bakery guests can indulge in artisan breads, desserts and sweets, including chocolates by Alethea’s Chocolates.

Gloucester Pier Seafood Co., Orchard Fresh’s seafood department will offer a wide variety of seafood – direct from Boston, flown in from Hawaii and from around the world, and available to guests, fresh the next day. An unprecedented 36-foot, full-service meat case is filled with fresh meats, hand-cut by skilled butchers including certified grass fed organics meats, Wagyu beef, grass-fed organic beef, fresh store-made sausage, the store’s own dry-aged beef as well as rarer varieties such as bison, elk, and venison.

The Pantry or the store’s grocery section has thousands of hand-picked items ranging from specialty olive oils, gourmet soft drinks, craft beer and healthy snacks. Guests can consult with Orchard Fresh’s wellness and supplement team leader, dedicated to educating guests and helping them maneuver through the store’s section of supplements, vitamins, essential oils and beauty products. Guests who have specific dietary needs, such as gluten-free, vegetarian and vegan can find a wide variety of alternative products to fit their lifestyle.

A grand opening celebration and ribbon cutting was held at the store on April 15 where dignitaries, local businesses and community members gathered to commemorate the store’s opening. Orchard Fresh has committed to donate a portion of its opening week sales to Re-tree WNY, Boys and Girls Club of Orchard Park, Orchard Park Police Department, The WNY Gluten Free Diet Support Group, Chapter 33, Orchard Park Community Campus and Messenger Woods Wildlife Care and Education Center.

Western New York-based Tops Friendly Markets created and is supporting this unique, new specialty store concept to meet the needs of this special market segment in Western New York.

“There is both tremendous passion and a real opportunity within our community for authentic, specialty gourmet-inspired food that doesn’t necessarily fit within a traditional grocery store setting,” said Frank Curci, president and CEO of Tops Markets. “The Orchard Fresh concept is designed to suit that specific need and we think the western New York community is going to really enjoy the experience.”

Orchard Fresh is a specialty food retailer, founded in 2013. Orchard Fresh is supported by Tops Friendly Markets, a leading a leading full-service grocery retailer in upstate New York and northern Pennsylvania, and Vermont. Tops operates 155 full-service supermarkets – 150 company-owned and five franchise locations under the Tops, Grand Union and Bryant's banners.

 

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