News Release
FOR IMMEDIATE RELEASE:
DATE:
 June 24, 2013
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
MCCULLAGH COFFEE AND TOPS LAUNCH PREMIUM POLAR BEAR BREW COFFEE IN SUPPORT OF BUFFALO ZOO EXHIBIT
Buffalo, New York – McCullagh Coffee and Tops Friendly Markets are pleased to announce that they have partnered to offer Polar Bear Brew Coffee, a premium 100% Rainforest Alliance coffee, to support the Buffalo Zoo’s New Arctic Edge Polar Bear Exhibit. The coffee, locally roasted by McCullagh Coffee at its facility at 245 Swan St., will be available exclusively at Tops Friendly Markets in 50 locations throughout the Western New York area beginning June 23 through August 4, 2013.

For every bag of Polar Bear Brew purchased, $1.00 will be donated to the Buffalo Zoo for its new 60,000 square foot Polar Bear exhibit designed to replicate the snowy, frozen climate of the Arctic Circle. Made with 100% Rainforest Alliance Certified Colombian beans, Polar Bear Brew will be available in three different roasts: Breakfast Blend (a deliciously smooth and full bodied blend), Donut Shop (an aromatic coffee with a smoky sweet aroma and clean crisp finish) and Decaffeinated (a satisfying rich coffee taste without the caffeine).

“Since 1867, McCullagh has been roasting coffee in Buffalo to support the area’s finest restaurants and best companies,” says Warren Emblidge III VP of Sales and Marketing at McCullagh Coffee. “As a community-based company, it gives us great pleasure to bring that same expertise to help keep our bears in Buffalo and to collaborate with Tops on this endeavor.”

Available exclusively at Tops Markets, Polar Bear Brew will be sold in 50 locations throughout the Western New York region allowing consumers to conveniently purchase the coffee and simultaneously support the Buffalo Zoo. “As a long-standing sponsor of the Buffalo Zoo, the opportunity to support the Buffalo Zoo by offering Polar Bear Brew, a premium locally roasted coffee is a win-win situation,” said Cathy Shifflett, Tops’ V.P. of Center Store Sales and Marketing. “Its 100% Rainforest Alliance Certification also gives our customers the opportunity to help the Buffalo Zoo while making a sustainable and eco-friendly choice for the planet, its people and animals.” The promotion also includes a scratch-off game whereby participants can win a One-Year Buffalo Zoo Family Zoo Membership and McCullagh Coffee Gift Basket or four tickets to the Buffalo Zoo’s Annual Howl-O-Ween Hayrides sponsored by Tops Friendly Markets and a McCullagh Coffee Travel mug. Complete rules are available at www.mccullaghcoffee.com/game.html.

About the Buffalo Zoo’s New Arctic Edge Polar Bear Exhibit For more than a century, polar bears have been among the most popular animals at the Buffalo Zoo. To keep our bears, a new exhibit must be built to meet current standards set by the Association of Zoos and Aquariums. The Buffalo Zoo’s Arctic Edge, a more than 60,000 square feet exhibit will replicate the snowy, frozen climate of the Arctic Circle. To learn more, please visit: www. buffalozoo.org

About McCullagh Coffee McCullagh Coffee, founded in 1867 and headquartered in Buffalo NY, produces roast and ground coffees, including private label, gourmet, traditional and sustainable options, for local restaurants, casinos, hotels, and food service operators along with distributing coffees nationally to Fortune 500 Retailers and other companies. For more information, visit: www.mccullaghcoffee.com.

About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets – 154 company-owned and five franchise locations under the Tops, Grand Union and Bryant's banners. With more than 15,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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