News Release
 May 14, 2014
CONTACT: Katie McKenna

New prototype store includes fueling station and is part of $13 Million investment in Monroe County

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, today held a grand opening to celebrate completion of its brand new 52,500-square-foot grocery store at Depot Plaza. The store boasts a new prototype design and is part of Tops’ current $13 million investment in its Monroe County stores.

Grand opening ceremonies featured the participation of Alex Devens, store manager, Frank Curci, Tops president and CEO, the Irondequoit store team, and local dignitaries and community leaders. Community donations were made to local not-for-profit organizations including the House of Mercy, Irondequoit Community Cupboard, Irondequoit Police Department, Irondequoit Public Library, Ridge Culver Fire Department, and Seabreeze Fire Department. Curci described the new Irondequoit store’s layout as “more efficient,” with a better utilization of space as well as having a new, modern look and feel. The new layout allows customers to enjoy a better display of products, especially in the store’s fresh departments including meat, seafood, bakery and produce. The store also boasts a fueling station, opening in June, giving customers increased access to Tops’ GasPoints program. The new store employs 145 associates, which includes 62 new positions. “For Tops to continue to offer the best possible service to the Irondequoit community, we identified this location as a replacement for our original Ridge Road store,” Curci said,. “We are proud that the store’s new and improved features provide an increased selection of products, easier navigation, and an overall better shopping experience and the addition of a new fuel station will give customers yet another convenient way to save by shopping at Tops.”

The new store provides customers with updated interior decor, an expanded product selection and many new, improved departments. Specifically, the store has an upgraded produce department, full-service meat, seafood and bakery with a wide variety of baked goods, baked fresh daily. Irondequoit shoppers will enjoy an enhanced healthy, natural and organic section as well as the Tops Café where they can find delicious prepared foods including Tops new signature subs, pizza, an olive and chicken wing bar, Panini case, and hot buffet. The Café also offers a seating area for customer convenience.

“The Rochester area and Monroe County are a very important part of our overall corporate strategy,” Curci said. “Including current projects and those completed over the past three years, we are investing a total of $21.3 million in our Rochester area stores to make for a better shopping experience for our customers.”

Since returning to local operation five years ago, Tops has made significant investments in the Rochester area, including opening stores in Spencerport and Hilton, NY. A major renovation, along with new fuel station at Tops’ Mt. Read location was completed in 2012, a fuel station was added at Tops’ Gates location and a Tops Xpress fueling station and convenience store opened on Winton Rd. in April, 2012. Tops recently renovated its Brighton location, and opened a new store and fuel station on Jefferson Rd. A fuel station at Tops’ Perinton Rd. store will open in the next several weeks.

“We are committed to investing in the Rochester community and as we look ahead, this region is a market we are looking to grow and expand in,” Curci added. “When we invest in our stores, we are investing in the local economy, our associates and our community – and as a local company, that is one of the most important things we can do.”

Tops currently operates 14 full-service stores, six fuel stations and employees more than 1,500 associates within Monroe County. # # # Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets – 154 company-owned and five franchise locations. With more than 15,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at


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