News Release
FOR IMMEDIATE RELEASE:
DATE:
 September 2, 2014
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
THE BUFFALO BILLS, TOPS FRIENDLY MARKETS AND CAMPBELL’S CHUNKY SOUP JOIN TOGETHER TO “TACKLE HUNGER
WILLIAMSVILLE, N.Y. September 2, 2014– Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, in partnership with the Buffalo Bills and Campbell’s® Chunky™ soup, the Official Soup Sponsor of the NFL, have announced the “Tackling Hunger with the Buffalo Bills” program for the 2014 football season.

Beginning September 7, for every tackle the Buffalo Bills make during the 2014 season, Campbell’s Chunky soup will donate 20 cans of Campbell’s soup to food banks in western and upstate New York (the Food Bank of Western New York, Rochester Foodlink, The Food Bank of Central New York, and The Food Bank of the Southern Tier) to help close the nutrition gap among families in need.

Tops’ President and CEO Frank Curci, Kiko Alonso, Buffalo Bills linebacker, representatives from Campbell’s and representatives from each of the four food banks receiving the donation, were on hand to discuss this program as well as the growing need for the services these organizations provide in the western New York area.

"As Bills players, it's great that we're able to help families in need in western New York simply by making tackles and playing the game of football," said Bills linebacker Kiko Alonso. "With Campbell's Chunky Soup and Tops making these donations possible, it's sure to be a great 2014 season on and off the field."

“Helping to eradicate hunger is the lead component of our community mission,” said Frank Curci, Tops’ president and CEO. “The Food Banks in the areas we serve do so much for our neighbors and we are dedicated to supporting the important work of these organizations. Along with our partners at the Buffalo Bills and Campbell’s Chunky Soup, we are proud to introduce this program.”

A digital Bills “Tackle Tracker” will be available on www.buffalobills.com to keep track of the number of tackles that the Buffalo Bills have been made during the season.

In addition to the “Tackling Hunger with the Buffalo Bills” program, Buffalo Bills Linebacker Kiko Alonso is sharing some of his favorite game-day recipes in four 15-second “Kiko in the Kitchen” video spots. Kiko will be preparing four delicious dip recipes using Chunky soup. The videos can be found on www.Chunky.com.

# # # About Tops Friendly Markets: Tops Markets, LLC, is headquartered in Williamsville, NY and operates 161 full-service supermarkets – 156 company-owned and five franchise locations. With more than 16,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

About The Buffalo Bills: Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League. The Bills have won two American Football League Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) to include four trips to the Super Bowl. As Western New York’s top-rated sports and entertainment choice, the Bills annually entertain three quarters of a million fans at Ralph Wilson Stadium, produce the region’s number-one rated sports television programming, have one of the NFL’s largest fan clubs in the Bills Backers, and host the most visited team website in Western New York. For more information on the Bills, visit buffalobills.com, facebook.com/buffalobills, twitter.com/buffalobills or download the Bills mobile app at buffalobills.com/fans/mobile-app.html.

About Campbell Soup Company: Campbell (CPB) makes real food that matters for life’s moments, from high-quality soups and simple meals to snacks and healthy beverages. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by its iconic “Campbell’s” brand, the company’s portfolio includes “Pepperidge Farm,” “Goldfish,” “Bolthouse Farms,” “V8,” “Swanson,” “Prego,” “Pace,” “Plum Organics,” “Arnott’s,” “Tim Tam,” “Royal Dansk” and “Kjeldsens.” Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com and @CampbellSoupCo.

 

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