News Release
 October 31, 2014
CONTACT: Katie McKenna

Guaranteed new, low prices on regularly purchased items will help shoppers stretch their dollars

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, announced today that it will roll out a new list of hundreds of regularly purchased items included in “Tops’ Price Lock Guarantee” beginning November 2, and running through January 3, 2015.

Some popular, brand name items will remain on the list, like Tide Detergent, Maxwell House Coffee and Chiquita Bananas. New items have been added, such as Turkey Hill ice cream, Fresh Express salad, Classico pasta sauce and Starbuck’s coffee, as well as many Tops brand items. Holiday entertaining, baking and cooking items have been included like Cabot cheeses, flour, sugar, and cream cheese. In total, more than 300 items are included on Tops' new Price Lock Guarantee list. In addition, shoppers will receive double GasPoints when they purchase Price-Locked items. “Especially during this busy time of year when cooking, baking and preparing holiday meals for friends and family are of main focus, price and value are also top of mind for shoppers,” said Frank Curci, Tops’ chairman, president and CEO. “We received a lot of great feedback from our associate and customers on this program and decided to extend the Price Lock Guarantee program, adding new every-day items our shoppers regularly purchase, along with holiday baking and cooking staples.”

The Tops Price Lock Guarantee is one of the company’s first major initiatives since it returned to local ownership less than a year ago and is part of a comprehensive value package aimed at helping Tops’ shoppers stretch their dollars even further on every day items while continuing to save on popular weekly promotions.

The new Price Lock Guarantee list of items can be found at beginning Sunday, November 2.


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