News Release
FOR IMMEDIATE RELEASE:
DATE:
 December 22, 2015
CONTACT: Vince Schiano
vschiano@topsmarkets.com

   
“LOCAL’ IS THE THEME THROUGHOUT AS TOPS FRIENDLY MARKETS FEATURES ITS OWN ASSOCIATES IN SPECIAL HOLI
Tops Markets also taps local businesses to script, film and produce Season Greetings Message

“LOCAL’ IS THE THEME THROUGHOUT AS TOPS FRIENDLY MARKETS FEATURES ITS OWN ASSOCIATES IN SPECIAL HOLIDAY COMMERCIAL

Tops Markets also taps local businesses to script, film and produce Season Greetings Message

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading grocery retailer in upstate New York, northern Pennsylvania and western Vermont, is going all “local” this year by showcasing its own associates singing in its annual holiday commercial and producing it with local vendors.

The commercial serves as the company’s holiday greeting to its shoppers. Scenes of associates at work are complimented with the sounds of a background choir singing, “Carol of the Bells.” The 11 Tops Markets associates seen in the beginning of the commercial not only serve as on-air talent, but also as the vocals behind the spot’s music. Local company DPost produced the commercial, which also features Frank Curci, Tops CEO and board chairman.

“As a locally owned Western New York company, it just felt natural to highlight our associates, as well as using local advertising and production resources, to bring our holiday greetings to our many area customers,” said John Persons, Tops president and COO.

The idea behind using internal Tops talent, rather than professional actors and singers, originated at FARM Buffalo, an integrated marketing communications agency based in Depew, N.Y. The agency’s COO, Bryan LeFauve, stated that looking within the company for talent proved to be the most valuable asset to the commercial:

“When it came time to brainstorm ideas for Tops’ annual holiday commercial, we decided that the associates and their dedication to customer service should star in this year’s spot,” LaFauve said. “We're thrilled with the result and share in Tops' pride for the associates who created the soundtrack. There truly was some holiday magic involved.”

The television spot began airing in early December and will continue through the Christmas holiday.

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About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 167 full-service supermarkets 162 company-owned and five franchise locations. With more than 16,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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