News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 22, 2015
CONTACT: Vince Schiano
vschiano@topsmarkets.com

   
TOPS MARKETS CONTINUES NEW SEASONALLY-THEMED ‘PRICE LOCK GUARANTEE’ LIST THROUGH JANUARY 9
Guaranteed new, low prices on regularly purchased items will help shoppers stretch their dollars fur

TOPS MARKETS CONTINUES NEW SEASONALLY-THEMED ‘PRICE LOCK GUARANTEE’ LIST THROUGH JANUARY 9

Guaranteed new, low prices on regularly purchased items will help shoppers stretch their dollars further during the holiday season

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, continued its ‘Price Lock Guarantee’ program by rolling out a new list of hundreds of regularly purchased items included in “Tops’ Price Lock Guarantee” beginning November 7, and running through January 9, 2016.

Some popular, brand name items will remain on the list, like Tide Detergent, Starbucks Coffee and Chiquita Bananas. New items have been added, such as Campbell’s soups, Silk milk, and Hershey’s candies, as well as many Tops brand items. For the first time ever, Tops added eight prescription medications to the list, locking in the cost of generic medications like Amoxicillin and Atorvastatin. In total, more than 300 items are included on Tops' newest Price Lock Guarantee list. Shoppers will also continue to receive double GasPoints when they purchase Price-Locked items. “Especially during this busy time of year when cooking, preparing holiday meals for friends and family, and staying healthy are of main focus, price and value are also top of mind for shoppers,” said Frank Curci, Tops’ chairman, president and CEO. “Over the past year, we received a lot of great feedback from our associate and customers on this program and decided to extend the Price Lock Guarantee program, adding new every-day items our shoppers regularly purchase, along with products that our shoppers purchase most during the winter season.’

The Tops Price Lock Guarantee is one of the company’s first major initiatives since it returned to local ownership less than two years ago and is part of a comprehensive value package aimed at helping Tops’ shoppers stretch their dollars even further on every day items while continuing to save on popular weekly promotions.

The new Price Lock Guarantee list of items can be found at www.topsmarkets.com/PriceLock.

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About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 162 full-service supermarkets – 157 company-owned and five franchise locations. With more than 16,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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