News Release
 September 8, 2016
CONTACT: Kathy Romanowski

WILLIAMSVILLE, N.Y. – Buffalo Bills Head Coach Rex Ryan and Assistant Head Coach Rob Ryan showcase a day of Buffalo fun, hijinks, brotherly love and a variety of Tops Brand products in the latest commercial for Tops Friendly Markets.

The commercial, filmed this summer, features Tops Brand products including coffee, eggs, tortilla chips, salsa, trail mix, water and more as the brothers Ryan explore Buffalo’s historic Delaware Park. Also featured in the spot are Billy Buffalo, the mascot of the Buffalo Bills, and Sabretooth, the mascot of the Buffalo Sabres. Hype for this Tops commercial went viral this summer when photos of the Ryan brothers riding a tandem bicycle in Buffalo’s Delaware Park surfaced on social media.

“The concept for this latest Tops Friendly Markets commercial was simple, said Bryan LeFauve, chief operating officer at FARM, a Buffalo area marketing agency. “We designed a framework and let the larger-than-life personalities of the Ryan brothers shine through while enjoying Tops Brand products.”

The commercial moves to prominently feature how Tops Brand products are staple items in the households of customers in the markets where Tops operates.

Earlier this month, Tops unveiled the recently revitalized line of Tops Brand products, which features many products reformulated with cleaner, simpler ingredients; thousands of Tops Brand products also feature new, more attractive and welcoming packaging in the first major repackaging of the products in many years. “We take great pride in the quality of our products and we are proud to put our name on them,” said John Persons, president and chief operating officer for Tops Friendly Markets.

Tops Friendly Markets is the presenting sponsor of The Rex Ryan Show, which airs every Saturday evening and 11:30 am every Sunday this season on MSG. The Tops commercial featuring the Ryan brothers debuts September 10, 2016 during The Rex Ryan Show and will subsequently air for multiple weeks on channels in numerous markets.

Tops Friendly Markets has been corporate partners with the Buffalo Bills for many years; this is the second consecutive year Tops is serving as the presenting sponsor of The Rex Ryan Show.

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Tops Markets, LLC, is headquartered in Williamsville, NY and operates 172 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 16,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at


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