News Release
FOR IMMEDIATE RELEASE:
DATE:
 October 14, 2016
CONTACT: Kathy Romanowski
716-635-5577

   
TOPS FRIENDLY MARKETS TO SELL WINE IN SELECT PENNSYLVANIA STORES
WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts, recently received a Wine Expanded Permit (WEP) to distribute wine in two of its Pennsylvania locations. Now shoppers are able to purchase up to three liters (or approximately four bottles of wine) per purchase all while doing their weekly grocery shopping.

The program is being piloted at the Warren, PA Tops (74 Market St.) with the Erie location (712 W. 38th St.) to follow suit shortly thereafter. Initially customers will be pleased to find over 75 sku’s of wine on the shelves with that number expanding to over 135 by months end. Wine is available for purchase during normal store hours, is located on store shelves where customers currently find their wide selection of beers, and can even be specially ordered at store level.

“We’re thrilled to be able to offer our shoppers the added convenience and value of purchasing their wine while shopping with us,” said Kristen Hanson, vice president of center store sales and merchandising. “Customers are able to select from a wide variety of sizes from single bottles and multi packs to even a limited release 750 ml. bottle.”

Tops is offering both domestic and imported wines including Apothic Red, Chateau Ste Michelle Riesling, Woodbridge Cabernet Sauvignon, and for those special occasions, even Dom Perignon Champagne, to name a few. Currently, Tops is reviewing a variety of opportunities with local vendors as well to distribute their wines in the store.

The ability to sell wine in Pennsylvania has been highly desired and was made possible under the Pennsylvania Modernization Act, which was signed in June. Prior to this development, Tops was only able to sell wine in three of its Vermont stores.

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Tops Markets, LLC, is headquartered in Williamsville, NY and operates 172 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 16,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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