News Release |
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FOR IMMEDIATE RELEASE: DATE: April 17, 2017 |
CONTACT: Kathy Romanowski 716-635-5577 |
TOPS FRIENDLY MARKETS TO DEBUT NEW DANNON OIKOS TRIPLE ZERO ORANGE CRÈME YOGURT
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WILLIAMSVILLE, N.Y. –Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts is excited to debut the newest flavor of Dannon Oikos Triple Zero Yogurt – Orange Crème, at an upcoming press and tasting event being held on Thursday, April 20, 2017 from 1:00-3:00 pm. The event will take place at the Tops Friendly Markets store located at 2101 Elmwood Avenue, Buffalo. The newest flavor to the Oikos lineup was a result of online votes generated by Tops shoppers during a “Draft the Next Oikos Flavor” social media contest. The new Triple Zero Orange Crème option won supreme against other flavor options including Cookies & Cream, Blueberry Acai, and Pineapple. “We were extremely excited to partner with Tops Friendly Markets in the flavor draft,” said Matthew P. Geiger, Key Account Manager, Danone North America. “Tops was quintessential in partnering to create a successful program that uses social media in a unique way to respond to the everyday shopper at Tops.” Additionally, one winner of the Dannon Oikos Flavor Search Sweepstakes contest was randomly selected from the group of online voters and was awarded $10,000. About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 172 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at www.topsmarkets.com. About The Dannon Company Headquartered in White Plains, New York, Dannon makes yogurt in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, and offers more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and nutritious fresh and frozen yogurts. Dannon is committed to encouraging Americans to eat one yogurt every day with a convenient, popular and nutrient dense food as a simple step that can help Americans achieve healthy dietary patterns. Dannon is a subsidiary of Danone, and Danone is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com. ###
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