News Release
 August 9, 2017
CONTACT: Kathy Romanowski

WILLIAMSVILLE, N.Y. – Tops Friendly Markets is pleased to team up with Smucker’s Jam and Jelly, Jif Peanut Butter and, Schwebel’s GIANT White Bread just in time for Back to School! Consumers will have the opportunity to enter to win prize packages from all three family favorite partners when they enter the Lucky Lunch Box contest online at and One lucky Grand Prize winner will win a $500 Tops gift card, Jif & Smucker's promo items, FREE Schwebel's bread for a year, a Family 4-pack to the Buffalo Zoo/African Lion Safari/Splash Lagoon, and a Buffalo Sporting Event! A Runner Up Prize of a $250 Tops gift card, $100 Visa gift card courtesy of Schwebel's, and promotional items from Jif and Smucker's will also be awarded as will a Consolation Prize of a $50 Tops gift card, $25 Visa gift card courtesy of Schwebel's and promotional items from Jif and Smucker's. Four TOPS locations will even host a live Peanut Butter Jelly Jam! Join radio personalities from STAR 102.5 and Kiss 98.5 on Saturday, August 12 and Saturday, August 19 from 9:00 – 11:00 am and again from 12:00 – 2:00 pm as they kick off a back to school celebration with a Kids Corner complete with a PB&J stacking contest, PB&J making contest –best time wins, a Giant Jenga, Giant Kerplunk, and Giant Connect Four gaming area, face painting, sampling of Jif Granola Bars and Schwebel’s products and more! Toasti, Schwebel’s mascot, will even be on hand to join in the fun!

There will even be a chance to win great prizes at the Peanut Butter Jelly Jam including: • Tickets to see Little Mermaid at Shea’s Performing Arts Center • Tickets to see Shopkins LIVE at UB Center for the Arts • Station giveaways • Holiday Valley Sky Flyer Mountain Coaster Vouchers • Strong Museum Family Four Pack Passes

“We’re so excited to team up with our great partners at Smucker’s, JIF, and Schwebel’s for the Lucky Lunch Box event and the Peanut Butter Jelly Jam Events” said Courtney Mailhot, community relations coordinator for Tops Friendly Markets. “This is a great way for everyone in the whole family to get in the spirit of gearing up for Back to School.”

The TOPS locations hosting the Peanut Butter Jelly Jam events are as follows: • 4250 McKinley Parkway, Hamburg • 3201 Southwestern Blvd, Orchard Park • 4777 Transit Rd., Depew • 355 Orchard Park, West Seneca


About Tops Friendly Markets

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 173 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at


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