News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 22, 2017
CONTACT: Kathy Romanowski
716-635-5577

   
TOPS MARKETS EXPANDS ANNUAL FOOD FOR FAMILIES PROGRAM
Signature Event to Offer Virtual Component in 4th Season

WILLIAMSVILLE, N.Y. – For the past twelve years, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets and the annual Food for Families campaign. What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA working with 11 food banks across all of the chains market and impacting more than 1.3 million people in need. Once again the Food Bank of the Southern Tier will benefit from this year’s campaigns efforts.

As TOPS enters into its fourth season of the campaign in the Southern Tier it is seeking the communities support to surpass its corporate goal of 1.5 million meals, giving hope to families in need this holiday season. The campaign, which has been expanded to run an entire month, officially kicked off November 19 and will run until December 16, 2017. New in 2017, customers will now be able to purchase a Little Brown Bag of Hope paper icon at the register. Organizers moved away from the physical bags of food this year to increase efficiencies, allowing the Food Bank to expedite donations from the store to their operating facilities and then into the market. At the register customers will now be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

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Also new in 2017 TOPS has introduced the virtual Little Brown Bag of Hope. Customers will now able to purchase the same $5 Breakfast bag, $10 Lunch bag, and/or a $20 Dinner bag online by simply visiting www.topsmarkets.com/littlebrownbags so no matter what the weather, a donation can be made right from their phone, tablet, or desktop.

"The Food Bank is thankful for the generous support of TOPS and their customers for supporting our efforts to build and sustain hunger free communities throughout the Southern Tier,” said Natasha R. Thompson, president and CEO for the Food Bank of the Southern Tier. “The Food for Families Campaign provides community members with a simple way to ensure that our neighbors in need have enough to eat this holiday season.” ###

About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 171 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

About the Food Bank of the Southern Tier The Food Bank of the Southern Tier distributes food to people struggling with hunger through a network of 165 food pantries, meal programs, shelters and other hunger relief agencies in Broome, Chemung, Schuyler, Steuben, Tioga and Tompkins Counties. The Food Bank also directly serves people in need through the BackPack Program and Mobile Food Pantry Program. Through advocacy, education and community partnerships, the Food Bank’s vision is to create a future without hunger for everyone in the Southern Tier. The Food Bank of the Southern Tier is a member of Feeding America and a regional agency of Catholic Charities of the Diocese of Rochester, and was named the 2017 Food Bank of the Year.

 

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