News Release
 November 20, 2017
CONTACT: Kathy Romanowski

Signature Event to Offer Virtual Component in 13th Season

WILLIAMSVILLE, N.Y. – For the past twelve years, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets. What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA working with 11 food banks across all of the chains market and impacting more than 1.3 million people in need. Last year alone, and thanks to the extreme generosity of the Western New York community, over 185,000 pounds of food were donated.

This year TOPS is once again looking for the communities support to surpass its goal of 1.5 million meals, giving hope to families in need this holiday season. The campaign, which has been expanded to run an entire month, officially kicked off November 19 and will run until December 16, 2017. New in 2017, customers will now be able to purchase a Little Brown Bag of Hope paper icon at the register. Organizers moved away from the physical bags of food this year to increase efficiencies, allowing the Food Bank to expedite donations from the store to their operating facilities and then into the market. At the register customers will now be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

Also new in 2017 TOPS has introduced the virtual Little Brown Bag of Hope. Customers will now able to purchase the same $5 Breakfast bag, $10 Lunch bag, and/or a $20 Dinner bag online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. -more- “At the WNY Food Bank we work to fight hunger one day at a time,” said Kristen Hanson, vice president, center store sales and merchandising, for TOPS and Food Bank of WNY board member. “As the primary hunger-relief organization in Western New York, programs and support like Food 2 Families and the Little Brown Bags of Hope is extremely important in supporting our mission. As a proud TOPS employee and WNY Food Bank Board Member, I ask everyone to support the 13th Annual Food 2 Families Little Brown Bags of Hope. Let's make 2017 even stronger!”

Many Western New Yorkers love the tradition of bringing or purchasing their donation at the store and joining the TOPS team, local media sponsors WGRZ-TV Channel -2 and Town Square Media, and volunteers for the one day food drive which will culminate with the Food 2 Families campaign on Friday, December 1, 2017 from 5:00 am – 9:00 pm. The traditional Little Brown Bags of Hope will be available, along with the new donation elements, at the following Tops Friendly Market locations:

5827 S. Transit Rd., Lockport 7200 Niagara Falls Blvd., Niagara Falls 3980 Maple Rd., Amherst 4777 Transit Rd., Depew 2101 Elmwood Ave., Buffalo S. 6150 South Park Ave., Hamburg

"With nearly 179,000 individuals facing hunger throughout the Food Bank of WNY’s four-county service area, now more than ever we are in need of the community’s support," Tara A. Ellis, President and CEO of the Food Bank of WNY, said. "We are so grateful to once again be partnering with Tops Friendly Markets on the incredible annual Food 2 Families initiative. The donations from this drive helped us provide more than 1.3 million meals to the WNY community last year. With the holiday season upon us, there is no time to waste. All of us at the Food Bank of WNY are working hard to make sure our neighbors in need do not spend this festive time of year worrying about where their next meal will come from or deciding between food and other critical needs like medicine or heat. Of course, it is the support from our generous WNY neighbors that makes this possible. We cannot thank the community and Tops enough for coming out and supporting Food 2 Families."


Tops Markets, LLC, is headquartered in Williamsville, NY and operates 171 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at


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