News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 27, 2017
CONTACT: Kathy Romanowski
716-635-5577

   
TOPS MARKETS EXPANDS ANNUAL FOOD FOR FAMILIES PROGRAM
Signature Event to Offer Virtual Component in 7th Season

WILLIAMSVILLE, N.Y. – For the past twelve years, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets and the annual Food for Families campaign. What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA working with 11 food banks across all of the chains market and impacting more than 1.3 million people in need. Last year alone, and thanks to the extreme generosity of the Erie community, over 7,300 pounds of food were donated to Food Banks of Northwest and Northeast, and The Central Pennsylvania Food Bank, in the campaigns sixth season in the Erie market.

This year TOPS is once again looking for the communities support to surpass its corporate goal of 1.5 million meals, giving hope to families in need this holiday season. The campaign, which has been expanded to run an entire month, officially kicked off November 19 and will run until December 16, 2017. New in 2017, customers will now be able to purchase a Little Brown Bag of Hope paper icon at the register. Organizers moved away from the physical bags of food this year to increase efficiencies, allowing the Food Bank to expedite donations from the store to their operating facilities and then into the market. At the register customers will now be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

-more- Also new in 2017 TOPS has introduced the virtual Little Brown Bag of Hope. Customers will now able to purchase the same $5 Breakfast bag, $10 Lunch bag, and/or a $20 Dinner bag online by simply visiting www.topsmarkets.com/littlebrownbags so no matter what the weather, a donation can be made right from their phone, tablet, or desktop.

Many locals love the tradition of bringing or purchasing their donation at the store and joining the TOPS team, local media sponsors WRTS 103.7, WXBB 94.7, and WTWF 93.9, and volunteers for the one day food drive which will culminate with the Food 2 Families campaign on Friday, December 8, 2017 from 5:00 am – 9:00 pm. The traditional Little Brown Bags of Hope will be available, along with the new donation elements, at the following Tops Friendly Market locations:

1702 East 38th Street, Erie PA 1520 West 26th Street, Erie PA 712 W 38th Street, Erie PA

"The Central Pennsylvania Food Bank is committed to providing support to the families we serve.” said Joe Arthur, executive director, Central Pennsylvania Food Bank. “Hunger is something that effects our community year round so a campaign like Food for Families is vital to providing the food necessary to help those in need beyond the holiday season over our 27 central Pennsylvania County footprint. We are grateful for our partnership with TOPS and our friends in the media who help make this campaign such a success for those in need in our community.”

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Tops Markets, LLC, is headquartered in Williamsville, NY and operates 171 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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