News Release
 November 27, 2017
CONTACT: Kathy Romanowski

Signature Event to Offer Virtual Component in 2nd Season

WILLIAMSVILLE, N.Y. – For the past twelve years, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets and the annual Food for Families campaign. What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA working with 11 food banks across all of the chains market and impacting more than 1.3 million people in need. Once again the Food Bank of the Hudson Valley will benefit from this year’s campaigns efforts.

As TOPS enters into its second season of the campaign it is seeking the communities support to surpass its corporate goal of 1.5 million meals, giving hope to families in need this holiday season. The campaign, which has been expanded to run an entire month, officially kicked off November 19 and will run until December 16, 2017. New in 2017, customers will now be able to purchase a Little Brown Bag of Hope paper icon at the register. Organizers moved away from the physical bags of food this year to increase efficiencies, allowing the Food Bank to expedite donations from the store to their operating facilities and then into the market. At the register customers will now be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.


Also new in 2017 TOPS has introduced the virtual Little Brown Bag of Hope. Customers will now able to purchase the same $5 Breakfast bag, $10 Lunch bag, and/or a $20 Dinner bag online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop.

Many locals love the tradition of bringing or purchasing their donation at the store and joining in on the festivities which will take place with TOPS team members and volunteers on December 8, 2017. The traditional Little Brown Bags of Hope will be available, along with the new donation elements, at the following Tops Friendly Market location: 1936 US RT 6, Carmel NY

“Hunger is a more serious problem in our community than many people realize. With nearly 20% of New York State families living in or near poverty, it is easy to understand how so many people are just one step away from hunger,” said Paul Stermer, director, Food Bank of the Hudson Valley. That’s why having a partnership with Tops Friendly Markets for Food for Families is so vital in serving the growing need in our community. Single-parent families, elderly people living on fixed incomes, low-wage workers, and disabled members of our community all need assistance to assure they will not go hungry not only during the holidays, but year round. With the communities support, we can and will make a difference.”


Tops Markets, LLC, is headquartered in Williamsville, NY and operates 171 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company's website at


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