News Release
FOR IMMEDIATE RELEASE:
DATE:
 September 13, 2018
CONTACT: Kathy Sautter
716 635 5577

   
ROCK LEGEND GENE SIMMONS OF KISS TO MAKE APPEARANCE AT TOPS TO LAUNCH HIS PREMIUM SODA LINE
Williamsville, NY –Tops Friendly Markets announced today that Gene Simmons, serial entrepreneur, Rock and Roll Hall of Famer and co-founder of KISS, America’s Number One Gold Record Award-Winning Group of all time (RIAA), will be making a one-time appearance at the Fayetteville, NY TOPS location (350 Towne Dr.) in conjunction with his recent launch of his premium soda line called MoneyBag™ Sodas. On Friday, September 21 from 11:30 am - 12:00 pm fans can sample Simmons’ new line of sodas for free. For a $20 charitable donation, shoppers will receive a four pack of MoneyBag Sodas, which Simmons will personally autograph between 12:00 p.m. and 1:00 p.m. Proceeds will benefit Honor Flight of Syracuse, a local veteran’s organization. There will also be a giveaway for a four (4) pack of concert tickets to the Gene Simmons Band concert that night at Turning Stone Resort Casino Event Center in Verona, NY. Customers may fill out an entry form at the store during the event and Simmons will select one lucky winner at 1:00 pm. No purchase is necessary to enter and the winner must be present to claim their prize.

Simmons is introducing MoneyBag™ Sodas in cooperation with Niagara Falls, New York-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Company. Packaged in authentic glass soda bottles with beautifully detailed painted labels, MoneyBag Sodas are bundled in vintage-style 4-packs with custom crowns, setting the product apart from similar items in the category. The sodas have been dubbed the champagne of sodas. More on Gene Simmons MoneyBag Sodas: According to Paul Janik, Jr., President of Rock Steady Sodas, the new line of premium sodas are made with all-natural flavors, colors and sweeteners and are packaged in eco-friendly glass bottles adorned with beautifully detailed painted labels. “Paul and John have an impeccable work ethic, as well as a prowess in the premium soft drink marketplace,” said Simmons. “The incredible flavor profiles they created and collectible packaging will be a crowd pleaser. I am very proud of MoneyBag Sodas and excited about my foray into the soda business.” The MoneyBag Sodas line initially includes a cola, diet cola, root beer and ginger ale. Additional flavors are in the works, along with a line of premium fountain sodas. The collaboration between Simmons and Rock Steady Soda Partners Paul Janik, Jr, John Janik and Chris Haick, began with a chance meeting at Cleveland’s “Wizard World” convention. The long time super KISS fans were in attendance with the hope of meeting their rock Idol Gene Simmons, who was a featured guest at the convention. Armed with their vintage posters ready for Simmons’ autograph, John and Paul struck up a soda-centric conversation with the music legend. Simmons asked for their card and they thought that was that. About a week later, Paul received a call from Simmons, who said he owned the trademark for the MoneyBag image and would be interested in having Rock Steady Sodas create a MoneyBag premium soda line. “We never dreamed it would be possible to work with someone we have idolized for decades. Gene is the ultimate entrepreneur and a very engaged business partner,” said Paul Janik. “We are honored to have had the opportunity to develop such a rock star-worthy product for soda lovers to enjoy and fans to collect.” MoneyBag Sodas is positioned in the specialty soda category. Others in their competitive set have had difficulty converting sales due to taste and lack of mass appeal. Rock Steady believes MoneyBag Sodas’ quality, all-natural ingredients give them a smooth and pleasant taste with no harsh finish, sets them apart from others in their competitive set. Rock Steady Sodas

Rock Steady Sodas, a subsidiary of Johnnie Ryan Bottling Company, was founded 1935, in Niagara Falls, New York. Their soft drinks are made of the finest extracts and flavorings available, and sweetened with 100% pure cane sugar. Products are packaged in a classic glass bottle to preserve freshness, great taste and carbonation. No expense is spared in the manufacturing of their products.

For information about MoneyBag Sodas, visit GeneSimmonsMoneyBag.com. For more information about Gene Simmons visit www.genesimmons.com, Twitter: @genesimmons, Instagram: @genesimmons, Facebook: @officialgenesimmons

About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 169 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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