News Release
 October 4, 2018
CONTACT: Kathy Sautter
716 635 5577

WILLIAMSVILLE, N.Y. – Tops Friendly Markets continues to revolutionize the way it assists consumers as they go about their shopping experience. With the introduction of Instacart in the fall of 2017, Tops brought the ease of grocery shopping right from their store to your door in over 125 of its locations. Now Tops has launched yet another added convenience – Tops Grocery Pick Up - at three Western New York Tops Friendly Market locations – 4250 McKinley Parkway, Hamburg, 2351 Maple Road, Williamsville, and 890 Young Street, Tonawanda. The service will officially be available beginning Sunday, October 7, 2018.

Tops Grocery Pick Up allows shoppers to easily order their groceries online thru Tops Instacart (, select their preferred pickup time frame (between 8am-8pm) at one of three designated Tops locations, and then checkout right online. Instacart shoppers will shop the customers’ order and prepare them for pick up. When their order is ready, customers will receive a text which will include clear instructions for pick up and will let them know what clearly marked Tops Grocery Pick Up designated parking spot to park their vehicle. Upon arrival at Tops, shoppers will simply text “here” alerting the Tops associate that they have arrived and their groceries will be promptly brought out to their vehicle. It’s that easy!

“This is yet another exciting expansion in Tops Pickup and Delivery services,” said Jill Sirica, manager of digital marketing for Tops Friendly Markets. “We strive to continue to make our consumer experience easier and more convenient and we are excited to bring this next evolution of service to our customers.”

Not only will shoppers be able to order the same delicious and fresh meat, seafood, and produce selections they find in store, online, but also a new feature of online shopping is Tops new online natural and organics store, Featuring thousands of certified organic, gluten free, and minimally processed products, features your favorite national brands including Tops own Full Circle brand of organics. These wholesome, earth-friendly products are all grouped together in one place for shopper’s convenience. Easily add these healthy options to your basket while shopping Tops online and checkout with all of your groceries in one place.

To help celebrate the kickoff of Tops Grocery Pick Up at Tops, Tops is offering a great deal for first time Instacart users. Simply use promo code "TopsFall" when visiting By entering this code customers will receive $15 off their first order. This code is valid through 12/01/18.

Creating an Instacart account is easy! Simply follow the steps at and upon registering make sure you enter your Tops BonusPlus Card number to ensure you earn your Tops GasPoints! TOPS announced the same-day home delivery service was available across the chain’s footprint in Buffalo, Rochester, and Syracuse, NY as well as Erie, PA during the last quarter of 2017. Earlier this year TOPS announced the additions of Rome, Poughkeepsie, Olean, Cortland, Watertown, and Carmel, to the fold. As one of the region’s largest supermarket chains, TOPS customers throughout the geographic footprint, whether residing in a larger city or a rural community, now have access to same-day home delivery from Instacart.

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Tops Markets, LLC, is headquartered in Williamsville, NY and operates 169 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company's website at


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