News Release
 December 6, 2018
CONTACT: Kathy Sautter
716 635 5577

WILLIAMSVILLE, N.Y. – For more than a decade, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets and the annual Food for Families campaign. What began as a one-day campaign in Buffalo, NY, to benefit the Food Bank of WNY has since expanded across the entire chain’s footprint reaching into Rochester, NY, and Syracuse, NY, as well as Erie, PA, working with nine food banks across all of the chain’s market and impacting more than 1.3 million people in need. Last year alone, and thanks to the extreme generosity of the Rochester community, over 87,500 pounds of food was donated to Foodlink in the campaign’s eleventh season in the Rochester market.

This year Tops is once again looking for the communities support to surpass its corporate goal of 2 million meals, giving hope to families in need this holiday season. The campaign officially kicked off November 18 and will run until December 15, 2018. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers will be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

Many locals love the tradition of bringing or purchasing their donation at the store and joining the Tops team, local media sponsors News-8 WROC and 96.5 WCMF, and volunteers for the one-day food drive, which will culminate with the Food for Families campaign on Friday, December 7, 2018 from 5:00 am – 8:00 pm. The traditional Little Brown Bags of Hope will be available, along with the virtual donation elements, at the following Tops Friendly Market locations:

1215 Jefferson Rd., Henrietta 3507 Mt. Read Blvd. Greece


Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company's website at


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