News Release
 December 7, 2018
CONTACT: Kathy Sautter
716 635 5577


WILLIAMSVILLE, N.Y. – For the past fourteen years, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets and the annual Food for Families campaign. What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA working with nine food banks across all of the chains market and impacting more than 1.3 million people in need. This year the Food Bank of North Eastern New York as well as Foodlink, Food Bank of Central New York, and Food Bank of the Southern Tier will benefit from the campaigns efforts.

As Tops enters into its fifth season of the campaign it is seeking the communities support to surpass its corporate goal of 2 million meals, giving hope to families in need this holiday season. The campaign officially kicked off November 18 at all Tops locations and will run until December 15, 2018. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. Shoppers will be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

Many locals love the tradition of bringing or purchasing their donation at the store and joining in on the festivities which will take place throughout the week of December 10-14, 2018 from 11am – noon with Tops team members and local media sponsors from Finger Lakes Media. The traditional Little Brown Bag of Hope will be available along with the virtual Little Brown Bag of Hope, at the following Tops Friendly Market locations for purchase:

352 West Genesee Street, Auburn 321 Liberty Street, Penn Yan 2140 Walworth-Penfield Rd., Walworth 6179 NY RT 96, Farmington 504-1/2 Franklin St., Watkins Glen 1963 Kingdom Plaza, Waterloo


Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company's website at


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