News Release
FOR IMMEDIATE RELEASE:
DATE:
 February 5, 2019
CONTACT: Kathy Sautter
716 635 5577

   
TOPS RECEIVES HONORABLE MENTION AS FMI FOUNDATION ANNOUNCES 2018 GOLD PLATE AWARD WINNERS
Program Contributed to a 115 Percent Increase in Awareness of National Family Meals Month™

MIAMI, FL – The Food Marketing Institute (FMI) Foundation revealed the winners of its 2018 Gold Plate Awards that recognize the partners who were major contributors in turning National Family Meals Month™ into a countrywide movement this past year. Tops Friendly Markets of Williamsville, NY was proud to receive honorable mention for its role in making a difference in the nationwide movement known as Family Meals Month™. The awards distinguish elite contributors to the family meal movement among food retailers, suppliers and community collaborators who help families achieve one more meal each week at home. The awards ceremony took place at the Foundation’s annual fundraising event, Stir It Up!, held at the FMI Midwinter Executive Conference. “It is truly extraordinary to realize that we only started this family meals initiative four years ago and that Nielsen data shows more than a quarter of American shoppers are familiar with the movement,” reported Sue Borra, RD, executive director of The FMI Foundation. “This 115 percent increase in awareness since last year alone is a result of the creative work of tonight’s award-winners – as well as the more than 230 companies who joined the family meals movement since its inception. Even more exciting is that we are seeing these inspiring efforts extend the messaging about the importance of family meals throughout the year, not just in September.” In 2018, the National Family Meals Month campaign experienced a 20 percent increase in retailer participation; a 40 percent increase in supplier participation; and a 37 percent increase in community collaborator participation. “September is the perfect month to spotlight the long-term benefits of family meals, and start a conversation that encourages and inspires people to return to the kitchen,” said Kathy Sautter, public and media relations manager for Tops Friendly Markets. “Juggling the demands of modern life—school, sports, jobs and long commutes— can sabotage the best laid plans for home-cooked meals. Tops was happy to help our shoppers make wholesome meals together and rejuvenate this family tradition.”

To date, eight states have proclaimed September as Family Meals Month: Michigan, Utah, Kansas, Michigan, Minnesota, Nebraska, South Dakota and Wisconsin. The 2018 Gold Plate Award Winners The winning programs were chosen by an external, independent panel of judges and rated on breadth, depth, and extent of reach; originality and creativity; corporate participation; ability to scale and replicate the program; and, promotion of National Family Meals Month™. Gold Plate Award Category: Retailer 1 – 49 stores Winner: Festival Foods Program: Festival Family Meals: Kid-Approved Foods Honorable Mention: Martin’s Super Markets Program: The Flavorful Four Gold Plate Award Category: Retailer 50 – 199 stores Winner: GIANT Food Stores Program: Power of One More Family Meal Honorable Mention: Tops Markets, LLC Program: Raising Our Mitt to Commit! #FamilyMealsMonth Honorable Mention: Coborn’s, Inc. Program: Healthy For Good™ Family Meals Gold Plate Award Category: Retailer 200+ stores Winner: Wakefern Food Corporation Program: Family Meals Month at ShopRite Winner: Hy-Vee, Inc. Program: Hy-Vee, Inc.’s National Family Meals Month Campaign Honorable Mention: Albertsons Companies Program: Kid-Approved Meals for the Whole Family Gold Plate Award Category: Supplier Winner: Kellogg Company Program: Family Meals for Healthier, More Successful, Safer Kids! Honorable Mention: The Kraft Heinz Company Program: Kraft Heinz Celebrates Family Meals Month Gold Plate Award Category: Community Collaborator Winner: Produce for Better Health Foundation Program: Fruits and Veggies—More Matters Month: A Focus on Family Meals Follow the 2018 Gold Plate Award Winners' stories on social media with #FamilyMealsMonth and at www.FMI.org/GoldPlateAwards. ________________________________________ Food Marketing Institute proudly advocates on behalf of the food retail industry, which employs nearly 5 million workers and represents a combined annual sales volume of almost $800 billion. FMI member companies operate nearly 33,000 retail food stores and 12,000 pharmacies. FMI membership includes the entire spectrum of food retail venues; single owner grocery stores, large multi-store supermarket chains, pharmacies, online and mixed retail stores. Through programs in public affairs, food safety, research, education, health and wellness and industry relations, FMI offers resources and provides valuable benefits to almost 1,000 ¬¬¬food retail and wholesale member companies and serves 85 international retail member companies. In addition, FMI has almost 500 associate member companies that provide products and services to the food retail industry. For more information, visit www.fmi.org and for information regarding the FMI Foundation, visit www.fmifoundation.org.

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Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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