News Release
FOR IMMEDIATE RELEASE:
DATE:
 May 4, 2004
CONTACT: Stefanie Zakowicz
716-635-5885

   
TOPS TO INTRODUCE FIRST-EVER SUPER TOPS TO ROCHESTER
FOR IMMEDIATE RELEASE Contact: Stefanie Zakowicz April 29, 2004 716.635.5885

Tops to Introduce First-ever Super Tops to Rochester

Williamsville, NY  Tops Markets announced today that its Perinton store, located at 6720 Pittsford/Palmyra Road, will undergo a multi-million dollar remodeling. The eight-year old store will reopen as a Super Tops prototype unlike anything else Tops offers in the Rochester area.

Remodel of Perinton to Begin The current Perinton store will close to customers within the next five to six weeks. The renovation is forecasted to take approximately three months, with the Super store reopening planned for late summer.

Prior to the store closing, Tops will keep shelves well stocked so that customers will feel little if any inconvenience prior to closing. The usual empty shelves customers experience prior to a store closing simply wont happen at this location, stated Mike Davidson, Regional Vice President for the chain. We are committed to making sure our customers experience the best in product variety and service up until the day we close.

Associates to Remain on Payroll Throughout the remodeling phase, the current 130 Perinton Tops associates will remain on the payroll as they are deployed to work temporarily in nearby stores. Once the new Super Tops opens, an additional 40 employees will be hired in newly created positions.

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Pharmacy to Remain Open While the store may be closed temporarily, customers of the Perinton Tops Pharmacy will be able to continue to refill their prescriptions at the store location. Exact plans as to where the temporary pharmacy will be housed are yet to be finalized, but it will be located on site. We continue to review several options for the pharmacy and are aggressively working with the town to finalize its exact location, Davidson added.

New Store Features The 92,000 sq. ft. store prototype will bring a new level of product variety and service to Rochester. The stores new, upscale interior décor package will feature a store within a store concept in many departments. Bakery, Deli, Meat, Seafood, Pet and Baby departments will all be easily identifiable with distinct looks and offerings. The store will retain its fresh, bright looks, but will also be warm and inviting with many unique fixtures and décor treatments. Brass touches, awnings, prominent signage and a variety of floor surfaces will help to emphasize various departments.

The Super Tops will feature an expanded product mix, particularly in the perishable areas. Customers will find a Bakery and Deli, each with their own hearth ovens, Seafood, Meat and Produce departments, along with a Chinese kitchen and salad bar.

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Customers will also be treated to some of the latest in technology, including a pre-order station in the deli area and self-service checkouts, as an optional checkout process. In addition, the store will have an in-store Charter One Bank, Pharmacy and an eat-in area located near the Deli and take out department.

Throughout the remodeling process Tops will endeavor to keep in touch with its customers through constructions updates and informational flyers.

Tops Markets, LLC, is one of six retail operating companies under Ahold USA, and the leading supermarket chain in Western New York. Tops currently operates 161 Tops Markets in three states and 204 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners. Founded in 1962, Tops employs nearly 21,000 associates. For more information about Tops, visit the company's website at www.topsmarkets.com.

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