Tops Introduces Eco-Sound Seafood Program

Program Couples High Quality Seafood with Environmental Protection

Williamsville, NY  Tops Markets announces the launch of a new seafood initiative, Eco-Sound, that exemplifies their commitment to high quality seafood, while protecting natural resources. The program, which launches on May 9th, will be implemented in all Tops stores.

Eco-Sound was created by Tops parent company, Ahold USA in 2000 as a means to provide consumers with well-managed, sustainable seafood. The program is now ready to be introduced throughout Tops market area. An essential part of the program is specific training that all seafood associates have completed so they are well versed in the advantages of the program. Once associates pass a final exam, they are then Eco-Sound certified.

Eco-Sound not only ensures the highest quality seafood for Tops' customers, but also commits Tops to taking an active role in investing in seafood resources. By supporting only sustainable and well-managed fisheries, high quality seafood will be ensured. Further, the support of these fisheries ensures that quality seafood will be available well into the future.

A partnership with the New England Aquarium, based in Boston, Massachusetts, has been created for researching seafood sources and developing long-term purchasing initiatives. The New England Aquarium has a long history of aquatic education, research and conservation. Through their Global Marine Programs Division, the Aquarium is active in a variety of conservation policy, education and fisheries management initiatives throughout the world. - more - Page 2 of 2 Tops Introduces Seafood Program

Seafood offered at Tops is divided into two categories: wild harvested and aquaculture. Wild harvested seafood refers to anything collected in lakes, rivers or oceans. Fishermen use a variety of equipment to harvest fish from the wild. Species included in this category are cod, haddock, flounder, tuna, scallops, swordfish and lobster.

Aquaculture is the term used to describe the farming or growing of seafood, such as salmon, tilapia, catfish and shrimp. Currently, Tops is working with a number of seafood farmers to build on and improve these operations. The goal is to develop practices that produce high quality fish, while minimizing impact to the environment. Conservation of ocean life is a priority of Eco-Sound.

Seafood sold at Tops' stores will be a part of the Eco-Sound program to ensure both the highest quality seafood Tops can offer while protecting our environment and natural resources to ensure their future sustainability. Customers can obtain more information about Eco-Sound by visiting Tops' website at www.topsmarkets.com.

Tops Markets, LLC, is one of six retail operating companies under Ahold USA, and the leading supermarket chain in Western New York. Tops currently operates 161 Tops Markets in three states and 204 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners. Founded in 1962, Tops employs nearly 21,000 associates. For more information about Tops, visit the company's website at www.topsmarkets.com.

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