News Release
 April 1, 2019
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – While the calendar may say its April fool’s Day-Tops is NOT fooling around with these four new fun flavors of ice cream the whole family will love. Newly released into its regular lineup of offerings, kids and parents alike will enjoy the new Rainbow Unicorn ice cream with its pink, blue, and purple bubble gum flavor and will delight in the guilt gratifying Dirt Pile ice cream chock full of chocolate cookie swirls.

The inner kid in you will practically skip down the freezer aisle to peer thru the glass to debate which one to try first, Confetti Cake with its frosted cookie freckles or Candy Shoppe with its cotton candy flakes! Guaranteed to be full of more of the “good stuff” TOPS Brand ice creams give you more of what you crave while still being free from certified synthetic colors.

“When you reach for that container of TOPS Brand ice cream out of your freezer you’ll know that in every spoonful you’ll get more of what you love,” said Susan Durfee, director of dairy/frozen for Tops Friendly Markets. “Crafted right here in Western New York, we’re proud to be able to offer our customers spoonful after spoonful of that extra bit of goodness all while staying true to our promise of providing simpler, cleaner ingredients.” New Year Round Family Fun Favorites: Dirt Pile - Chocolate ice cream with milk chocolate flakes and chocolate cookie swirls

Rainbow Unicorn – Pink, blue, and purple bubble gum flavored ice cream (all the visual appeal minus the synthetic colors) Confetti Cake - Yellow cake ice cream with frosted cookie freckles swirled with vanilla ice cream Candy Shoppe - Vanilla ice cream with cotton candy flakes and sweet & sour cherry flavored swirls

Also joining the regular line up are: Light Vanilla Orange Split – Light vanilla ice cream split with orange cream ice cream Sea Salt – Sea salt ice cream with fudge Brookie Latte – Coffee ice cream with brownie and cookie dough pieces Peanut Brittle – Brown butter ice cream with peanut brittle nuggets

Since 2017 Tops has been proud to offer families a healthier option in its TOPS Brand Ice cream after undergoing a closer-examination of this and many of its other products. The result? A cleaner, simpler ingredient panel eliminating high-fructose corn syrup and artificial colors and flavors.


About Tops Friendly Markets Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company's website at


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